UK Libraries

During my time as a Marketing & Graphic Design Intern at University of Kentucky Libraries, I led the social media/digital campaign for One Day for UK 2022, which raised over $7,000 for the SEED Fund (Student Employee Experience Development Fund) in only 24 hours.

I created content that introduced library student employees, counted down to the giving day celebration, and promoted the donation challenges. I also extended the campaign to non-traditional marketing by handing out customized seed packets leading up to the event with donation info.